Organisations that refuse to compromise.
Our clients are sport's governing bodies, commercial rights-holders, event organisations, and academic institutions. They share one characteristic: they believe that health and performance is a strategic priority, not a cost to minimise. That belief is what makes the partnership work.
Sector
Organisation
Description
Golf
The R&A
Strategic, research and medical/ performance services for a golf global governing body and The Open and their Championships.
Professional Golf
DP World Tour / European Tour Group
Ongoing strategic, research and clinical support globally and year-round — one of the sport's most demanding international schedules.
Women's Golf
Ladies European Tour
Health and performance advisory to support the LET's commitment to player welfare at the highest level of the women's game.
Athletics
European Athletics
Supporting the continental governing body for athletics across the European Athletics Indoor Championships.
Athletics
World Athletics
Supporting the planning, and delivery across the World Athletics Indoor Championships.
Rugby
Scottish Rugby Union
Health and performance advisory for Scottish rugby — from elite professional player welfare to performance pathway.
Research & Academic
University of Edinburgh
Research collaboration and academic partnership across sport, medicine, and human performance science.
Sports & Media
IMG
Strategic support for one of the world's leading sports and entertainment companies, across multiple disciplines and markets.
"We do not simply provide services. We embed into our clients' organisations as trusted, long-term partners — helping them build health and performance capabilities that are world-class, effective, and lasting."
Dr Andrew Murray — Founding Director, Murray Sport and Medicine
Our approach
What a partnership with
MSM looks like
We are selective about who we work with — not because we are not open to new relationships, but because genuine partnership requires genuine alignment. Before we propose anything, we listen. We learn how your organisation works, what you have already tried, and what you actually need. Then we tell you honestly whether and how we can help.
Year one
Understand & audit
We learn your organisation, assess what is working and what is not, and establish a clear baseline.
Ongoing
Embed & deliver
We act as part of your team — not as an external consultant who surfaces quarterly with a slide deck.
Long-term
Build capability
The goal is always to leave your organisation stronger — not to create dependency on MSM.